Facial
recognition
is a type of
biometric
software application that can identify a specific individual in a
digital image by analysing and comparing patterns. Using the human
face as a key to security, biometric face recognition technology
has received significant attention in the past several years due to
its potential for a wide variety of applications.
Currently,
a lot of facial recognition development is focused on smart
phone
applications. Smart-phone facial recognition capacities include image
tagging and other social
networking
integration
purposes as well as personalized marketing. A research team at
Carnegie Mellon has developed a proof-of-concept iPhone app that can
take a picture of an individual and -- within seconds -- return the
individual's name, date of birth and social security number.
Facebook
uses facial recognition software to help automate user tagging in
photographs. Here’s how facial recognition works in Facebook: Each
time an individual is tagged in a photograph, the software
application stores information about that person’s facial
characteristics. When enough data has been collected about a person
to identify them, the system uses that information to identify the
same face in different photographs, and will subsequently suggest
tagging those pictures with that person’s name.
Facial
recognition software also enhances marketing personalization.
For example, billboards have been developed with integrated software
that identifies the gender, ethnicity and approximate age of passers-by to deliver targeted advertising.
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